We use cookies to ensure you get the best experience on our website. These cookies are used to collect information about how you interact with our website and allow us to understand browsing behaviours for audit, analytics and metrics. To find out more about the cookies we use, visit our Privacy Policy page.


Judging & Assessment Components

Advisory: Unsolicited "Business Award" Participations and Nominations via WhatsApp - Verify Source of Communications

We have received reports from member companies and past award winners informing that they have fallen victim to the growing number of marketing packages disguised as "Business Awards". These schemes are aggressively marketed to Singapore businesses, and typically operate by sending unsolicited WhatsApp messages, cold calls or emails claiming that the business has been "nominated" or "selected" for an award, after which payment is demanded for trophies, plaques, gala dinners, marketing and/or sponsorship packages.

These entities have no affiliation with ATC, the Entrepreneur 100 Award or any of ATC's Business Standards programmes.

ATC does not cold-solicit businesses for award participation and any correspondence from ATC are via our official domain @atc.sg or official WhatsApp accounts. ATC's WhatsApp accounts are used only after a verified relationship has been established and only for notices, automated status updates and administrative transactions to existing applicants and members. If your first-ever contact from "ATC" is a WhatsApp message informing that you have been "nominated" or "selected" to participate and pay for an award, it is not from us.

If you are unsure of the source of communications:

  • Do not respond, make payment or share any personal, business or financial information with the sender, unless verified.
  • Do not click on links embedded in suspicious WhatsApp messages or emails.
  • Verify directly with us by calling +65 6304 3145 or emailing members@atc.sg before taking any further action.
  • Report the incident to the Singapore Police Force via the ScamShield helpline 1799 or at www.scamshield.gov.sg
  • File an official report with us

Important Note: ATC only administers the Entrepreneur 100 Award and the other segments officially listed under ATC's Business Standards. Any other programmes not listed on our official website is not endorsed by, affiliated with or recognised by ATC.

For more information, please visit our advisory page .

Judging & Assessment Components

Upon submission of application for the Entrepreneur 100 Award, the assessment unit will commence background checks, assessments and verifications in phases. The following areas will be assessed and graded by the assessment officers in view of the applicant's position to be awarded the Entrepreneur 100 Award.

  1. Entrepreneurship & Growth
    • Sets high standards and commands the ability to meet such standards in the course of business operations.
    • Ability to lead and excel in the field of business. (Assessed through the business's position in the industry)
    • Have implemented policies, business strategies and structures that contributes to the growth of the business.
    • Implemented key drivers that promotes market expansion, innovation and transformation.
    • The business is well positioned for regional and global growth.
  2. Leadership & Business Management
    • Have in place a structured management team in management of the business's day-to-day operations.
    • Commands the ability to adapt to dynamic business environments.
    • Structured standard operating procedures (SOPs) are being implemented to better manage the business.
    • Employees are well equipped with business's know-how and are able to provide immediate support to clients.
    • Clear business objectives that are well communicated that drives business excellence.
    • Commands the skillsets and resources to manage and ensure business continuity in an event of crisis.
  3. Business Financials, Liquidity & Sustainability
    • Business to be on positive financial standing based on the last fiscal year.
    • Healthy debt-to-equity ratio; with positive financial facilities gearing (if applicable)
    • Possess sufficient liquidity to adapt to various economic situations (ie: reserves).
    • Business maintains positive credit ratings in its course of business.
  4. Business Ethics & Trading Policies
    • Business is transparent in its business, products and/or services terms and conditions.
    • Business conducts trading in an ethical manner.
    • Zero complaints filed against the business.
    • Efforts in implementation of fair trading frameworks.
  5. Business Service Standards
    • Sets high level of services standards in the industry.
    • Leads the business in obtaining accreditations and recognitions for service standards.
    • Maintained compliance and service level agreements.
  6. Compliance
    • Both entrepreneur & business maintains compliance in regulations set by the Government of Singapore.
    • Maintained timely statutory filings commitment.
    • Business is free from any litigations and/or complaints.
    • Entrepreneur and business must not be barred or blacklisted under any organisations, statutory boards and agencies.